Lee nabbed another 12 receptions for 157 yards and two touchdowns, and finished with 408 all-purpose yards (251 more on kickoff returns) in USC's 62-51 loss against Oregon.
He still stands at No. 3 in the HeismanPundit/CBSSports.com Straw Poll, behind Kansas State quarterback Collin Klein and Oregon tailback Kenjon Barner.
Now, though, USC Athletics is touting the second-year wide receiver as a Heisman candidate with this highlight video.
"I didn't have anything to do with the production of the video," coach Lane Kiffin said. "But I think it would be hard to argue that he's not playing as well as anybody in America, the dynamic plays that he makes."
Currently, Lee leads the nation in all-purpose yards and receptions, ranks second in receiving yards and third in touchdowns.