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Reggie Bush suddenly gets religion, gives back his Heisman

I will have some thoughts on this later.

Mean while here is the statement from Bush.

"One of the greatest honors of my life was winning the Heisman Trophy in 2005. For me, it was a dream come true.

But I know that the Heisman is not mine alone. Far from it. I know that my victory was made possible by the discipline and hard work of my teammates, the steady guidance of my coaches, the inspiration of the fans, and the unconditional love of my family and friends. And I know that any young man fortunate enough to win the Heisman enters into a family of sorts. Each individual carries the legacy of the award and each one is entrusted with its good name.

Notice no apology?

Lets be clear...Reggie is only doing this to save his endorsements. Having it taken from him would leave a worse stain for him that could have hurt those endorsements.

Don't believe me?

Whoever handled Reggie Bush's PR on this deserves a raise -- especially for the implicit admission of wrongdoing that will serve as apology.less than a minute ago via Seesmic Desktop

And another...

With bad PR folks, Bush could have won himself the Bonds-Clemens treatment. Instead, he'll get Pettitte-Giambi treatment.less than a minute ago via Seesmic Desktop

This is dead on...its all about the money.

I will have more should be a doozie!