President Nikias and the athletic department recently announced that the center of Heritage Hall will soon be known as the Pat C. Haden Hall of Champions. As part of the university's current renovation to the building, a fund raising effort, unbeknownst to Haden, was undertaken and $4 million was raised for the renaming of the location of many Trojan trophies and Heismans.
Of note is one particular donor (from the Daily Trojan):
Among the donors was CEO of Guthy-Renker and UCLA alumnus Ben Van De Bunt, making it the largest gift to USC from a former UCLA student-body president.
While donations to USC from UCLA alums in academics is not uncommon ( the Leventhal School of Accounting is named after a UCLA grad), it is notable that this money was given to a venture that was directly tied to athletics. Given the issues UCLA has had recently with athletic fund-raising as evidenced by their sub-par facilities (i.e. an 80-yard practice field and dated football building) it is interesting Van De Bunt's money came to South LA rather than Westwood.