This is an article I wrote for CollegeSpun.com about why Kiffin must be fired and why searching for a new coach is worth the risk. A choice quote: "Lane Kiffin has turned USC into a joke and a disgrace. It’s more than just losing. It’s more than performing far below expectations. It’s more than just letting the Bruins and Irish take the rivalry trophies the same way the NCAA took the crystal football and the Heisman. It’s the fact that this season was never really about Matt Barkley or Marqise Lee or Silas Redd (who transferred from a school that posted a better 2012 record than USC). It was always about Kiffin and his stupid sideshow. It was about how he and his father thoroughly squandered one of the most talented squads imaginable with terrible coaching, lack of discipline, and bad decisions. There’s a reason why the most viewed USC article on this site is a Taiwanese video mocking the Trojans and their leader."