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The Organization of Rigidity: NCAA facing another lawsuit

According to Sam Keller, a former football player for Arizona State and Nebraska- the NCAA has gone too far in allowing the licensing of athletes' likenesses to be used and 'pixilated' in the free-market of video games and digital media. The NCAA's response? They're on record as saying that it, "does not attempt to profit from the likenesses of Mr. Keller or any other student-athletes, nor does it license EA to use those images." Uhhh. . . . yeah, right! I don't know about you, but I think it's high time the NCAA re-thinks it's ability to preserve it's "tax-exempt" status and start making wholesale changes to: A. it's mission statement (I mean, c'mon! It's a joke to think it's fundamental concern is for the "student-athlete", when it profits off their backs through controlling not just the competitive events they play in throughout their college eligibility- but also their image or likeness through the marketing of video games and merchandise even after they've played their last game). B. It's bylaws and codes of enforcement (Is it really fair to deny certain player eligibility, yet allow others to maintain theirs due to unfair interpretations of a badly-worded bylaw stating that student-athletes cannot profit or compete professionally in sports outside of NCAA jurisdiction?) C. Enforcement staffing and selection process of choosing individuals to sit on the Committee of Infractions (Every Trojan knows what happened with us, and it shouldn't be allowed to happen again to any other member institution in the future. We're talkin' flagrant!). I have a weird question, just 'cause I'm curious- is all? How many class-action lawsuits does it take, before the NCAA finally gets it? That- if, Reggie Bush were REALLY Reggie Bush? . . . then THEY are Reggie Bush, too! Brian Cushing's 'eyeblack' says, "Feel Me?!!". . . . So do I.

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