Norm Chow Isn’t Returning to Troy; Let’s Move On
Ed. Note - Joey and I collaborated this piece together...P
Norm Chow is not going to be the USC offensive coordinator next season. Relax, deal with it, and let’s move on. It’s time to start focusing on rounding out the rest of the staff instead of constantly thinking about what could have been with Chow calling the plays.
Still, in all honestly, it would have been nice to be able to poke a finger in the eye of some UCLA fans by stealing Chow, but in the grand scheme of things, it is not the end of the world for this program.
In retrospect, it is perfectly understandable as to why everyone was clamoring for Chow. His return to USC would have given Kiffin and the Trojans instant credibility in the living rooms of five-star recruits and in press rooms nationwide. It would have smoothed over some of the perception issues and calmed the worries of the many of us who remain tentatively nervous about this latest hire. But the deal never took place, and, that doesn’t necessarily mean the program is in bad shape. In fact, it could even be better in the long term.
There is no question that Chow is an icon in college football. He knows how to use personnel and he is a tremendous developer of quarterbacks. But you can say that his play calling has had some ups and downs. There are many who will continue to pine for the old days, but really, I think that people treat Chow's past history at USC like wine (it gets better with age).
In the meanwhile, it’s essential for us to take a step back and reflect. Do your accomplishments six years ago guarantee success now? When it’s all said and done, perception isn't reality, especially when in regards to Chow.
We have to be realistic. As great as it sounded to have the "band back together," it is a lot simpler that Chow did not return as well. That was a disaster waiting to happen. Chow has a huge ego. I am sure that he was not pleased to hear that Kiffin wanted to call the plays (although, it is rumored that Neuheisel pulled play calling duty from Chow at one point in the season). We all need to come to terms with the fact that Chow's better days are likely behind him. He has procured a lot of mileage on his good name, but his NFL stint with the Titans was a failure and the jury is still out on his current endeavor across town (it isn’t looking too promising). That doesn't diminish his accomplishments at all, but in recent years, he has not been overly impressive. His name creates more buzz and hype than his recent accomplishments. In Chow’s two seasons in Westwood, the Bruins have ranked over 80 nationally in total offense. Not exactly a group that has been garnering a wealth of offensive awards.
But nevertheless, Chow’s fingerprints are all over the program, even if he never calls another play for the Trojans.
Kiffin tutored under Chow after all. He was taught by the guru. Didn’t he learn something?
Of course he did. He does have his fair share of career accomplishments.
When Chow bolted for the NFL in 2005, how were John David Booty and Mark Sanchez both able to make it to the NFL? Isn't that the benchmark as to the success of a college quarterback? Sanchez was the fourth overall pick. Booty while going in the later rounds at least got a shot – most don’t. Lane Kiffin and Steve Sarkisian developed both of those guys with Chow having very little if any input in either player’s development.
Go back and look at the 2006 BCS Title game against Texas. That night, ‘SC put up 38 point on the best defense in the country. That game was lost by a decimated defense and few bad calls - not the offense. The offense, short of two plays, had that game won. Lane Kiffin called that game; he was the offensive coordinator and the play caller. We can argue all we want about not having Bush in the game on 4th and 2, but ‘SC had successfully run that play all night so there was little to no reason for them to change anything dramatically. Both Kiffin and Chow had the disposal of Reggie Bush – arguably the most explosive player in college football up to that point. Bush bailed out Chow as much as he bailed out Kiffin.
As much as the next guy, Chow goes as the talent goes. The better it is the better he is. Chow doesn't turn scrap into metal. He needs talent for his schemes to work like anybody else. What separates him from other coordinators is his ability to maximize the talent available. It’s what good coaches do, but he like anyone, has his limits. At UCLA, with limited talent, we have yet to see the explosive Chow offense come to life. Sure, Neuheisel is a great recruiter, but he still has yet to live up to his name in reeling in talent. As a result, he and Chow have had their fair share of difficulties in instituting a prolific offense.
Kiffin isn’t perfect, but he brings a lot of positives. Aside from being a great recruiter he is an exceptional passing coordinator. Working with a fantastic talent, this should shine through.
But most importantly, Kiffin isn’t doing this by himself. The staff he put together even without Norm Chow is the definition of the dream team that UCLA was trying to replicate two years ago. Getting Chow would have been the cherry on top, but the staff is starting to look good nonetheless.
Despite the constant bellyaching from the mainstream press and the folks from across town, ‘SC will likely be better than most want to believe. Provided Kiffin can compete for the Pac-10 title off the bat, I think he will squelch the complaints that we are hearing today.
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41 comments
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Comments
Alright!
To use an old phrase from yesteryear, I’m In!
Here’s hoping Lane Kiffin can fill out the rest of the coaching staff with some good hires.
Fight On!
by lonobird on Jan 15, 2010 5:39 AM PST reply actions 0 recs
It's just a freaking FB team of college kids I really don't care if they get Attila or Napoleon.
They will get someone and they will coach to the best abilities and they will play and win or lose. Thats pretty much it so end of story with me, remember this after watching and playing sports for 50 years.
Don't buy a VW touareg!
by so.cal.native1952 on Jan 15, 2010 7:18 AM PST reply actions 0 recs
Wolf just confirmed what I suspected all along
USC wanted Kiffin to try to bring Norm back. Lane probably didn’t want him.
by frak on Jan 15, 2010 7:45 AM PST reply actions 0 recs
Hmmmm...And that doesn't say that Chow wanted to come back
For all of his talent Chow may be remembered the most for being a hired gun who went to his last job for the sole purpose to poke USC in the eye…
by Paragon SC on Jan 15, 2010 7:52 AM PST up reply actions 0 recs
Chow created some good leverage by putting his name out there to USC boosters
He got them to commit some cash to supplement his salary. Its a win-win situation for Norm. USC offers him more money to come back, and he gets more money. ucla is scared to lose him so they offer him a raise, and he gets more money.
Norm played USC and ucla off against each other, and it worked out in his favor. Don’t for a minute think that Norm did not initiate contact with USC about a possible return. I have seen it with my own eyes months ago.
by frak on Jan 15, 2010 10:23 AM PST up reply actions 0 recs
No questin about it
just being a business transaction; where to gain the most profit for the least effort. The few remaining UCLA boosters must have felt honor bound to present a respectable offer so “dream team” could stay together. Norm definitely knows what side his bread is buttered on. It’s all for the best.
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 11:02 AM PST up reply actions 0 recs
Do they even have FB boosters at that Westwood HS?
I
Don't buy a VW touareg!
by so.cal.native1952 on Jan 15, 2010 11:13 AM PST up reply actions 0 recs
Casey Wasserman is their cash cow, the helicopter coach thing is just his style too, haha!
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 11:33 AM PST up reply actions 0 recs
Thats right and I here they are going to get a blimp for all the hot air that Ruins have to give.
Look mommy there go the Ruin blimp

Don't buy a VW touareg!
by so.cal.native1952 on Jan 15, 2010 12:20 PM PST up reply actions 0 recs
Is that the Hiddenburg or Led Zeppelin?
by gnossos on Jan 15, 2010 1:45 PM PST up reply actions 0 recs
It's the bruinburg
Don't buy a VW touareg!
by so.cal.native1952 on Jan 15, 2010 3:54 PM PST up reply actions 0 recs
Norm's son
Norm’s son is his agent and he put the word out at HH a while back that Norm was interested.
by DFWTrojan on Jan 15, 2010 2:03 PM PST up reply actions 0 recs
Crompton
If Kiffin can turn Jonathon Crompton into the third or fourth best quarterback in the SEC (not that hard in retrospect) I think he can call plays for Matt Barkley. I think if anything this is a positive for USC. It would sound too much like going back to the future (even if it already is) and USC needs some fresh blood and ideas (i.e. Monte Kiffin). I think it would be better Kiffin brought somebody from the NFL or somebody outside the loop of the USC program like a Mark Whipple from Miami or the Stanford offensive coordinator David Shaw.
There was a firefight!!!!
by ThePhenomenon on Jan 15, 2010 7:52 AM PST reply actions 0 recs
someone from the nfl like jeremy bates?
At USC we're not snobs, we're just better than you.
by TrojanCBB on Jan 15, 2010 9:59 AM PST up reply actions 0 recs
Absolutely disagree about the NFL hire
At least, someone without significant college experience. It’s even more important for position coaches than it is for coordinators, but it’s still a somewhat different skill set to be able to develop players and run an offense when you’re dealing with players who typically can’t legally drink than it is when you’re dealing with NFL players.
I think that was part of Weis’s problem at ND (and why I think the NFL is a much better fit for him) and I think it was part of what was happening at USC. It’s far too much to expect our LBs to be able to perform at the level of our 2008 LBs, for instance, even with superhuman coaching, but it’s also interesting that our most polished offensive player this year was a transfer.
by Boy Howdy on Jan 15, 2010 10:22 AM PST up reply actions 0 recs
Meh, just keep Johnny Mo. He'll do a decent job, no geniuses needed to gameplan in the Pac-10
We need a high end QB’s coach to straighten out MB, that’s it.
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 11:05 AM PST up reply actions 0 recs
Kiff brought Johnny Mo to SC
he heard good things about him when he went to the Raiders. Johnny Mo will probably stay with Kiff. Johnny Mo does have a great resume….Sean Peyton, etc.
by DFWTrojan on Jan 15, 2010 2:06 PM PST up reply actions 0 recs
THIS!!!!!
Well said DFW, Johnny Mo is a good lieutenant, Kiff will be calling the plays so why break in a new guy?
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 2:42 PM PST up reply actions 0 recs
I remember standing at the stadium...
and yelling “just run the damn ball” time after time at a Norm Chow offense. Don’t get me wrong, I wanted him back at USC, but it’s not a huge loss either. The man loves the pass to a fault. Throwing on 3rd and short is nice once and a while but most of the time! The bruin won’t have a quality offensive line until 2012, Norm will be wasted there until then (as he has been the last two years). Still I wish him well, he is a good guy and a damn fine coach.
by ev on Jan 15, 2010 7:52 AM PST reply actions 0 recs
I personally never liked the Chow rumors...
…other than another “F U” moment to our pals at Cal State Westwood. But I knew that Kiff would be the playcaller by the time we line up in August, so I didn’t see why it we would bring someone else in, especially for the kind of money that was being talked about.
The main thing I love about this hire is that the players will have some sort of continuity, and thus far every player interviewed seems to love it. That’s more than enough for me at this point seeing as we won’t play another game for a while.
As much heat as we’re taking from the media right now, in sports the one constant is that winning cures every and any illness. Focus on your job Kiff/new staff. If they do, by December they’ll have the last laugh.
Fight On.
"I was just letting the shots fly. You know, I don't leave any bullets in the chamber."
"Everything negative- pressure, challenges- is all an opportunity for me to rise."
-Kobe Bryant
A mantra for all athletes.
by TrojanRam on Jan 15, 2010 8:32 AM PST via mobile reply actions 0 recs
I agree
for me Chow was more of a “stick it to Rick” kind of move.
by frak on Jan 15, 2010 10:25 AM PST up reply actions 0 recs
More of a Garret pipe dream, me thinks
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 11:06 AM PST up reply actions 0 recs
USC is bigger than this
Yeah, poking fun at fucla is part of the rivalry but not at the expense of what really matters.
“Still, in all honestly, it would have been nice to be able to poke a finger in the eye of some UCLA fans by stealing Chow…”Meh, I’ll admit falling into this frame of mind for a day, but realistically Kiff is just as skilled at this point in his career. It was a nice little rush on Tuesday night but completely unworkable, we all agree on that.
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 8:33 AM PST reply actions 0 recs
I agree in part
But if you can land a great OC, and stick it to ucla in the process, I ask “why not?”
by frak on Jan 15, 2010 10:26 AM PST up reply actions 0 recs
Kiffin IS a great OC, he just needs a good lieutenant to carry out orders.
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 11:07 AM PST up reply actions 0 recs
I see you're steadily reading down...
Can’t wait till you get to my comment ha
by Julio Nievas on Jan 15, 2010 11:08 AM PST up reply actions 0 recs
Well maybe that young Lieutenant could be ex-SC QB Rob Johnson.
Don't buy a VW touareg!
by so.cal.native1952 on Jan 15, 2010 11:15 AM PST up reply actions 0 recs
Son of Bob
I read that article you posted. His father has a pretty impressive resume.
by Julio Nievas on Jan 15, 2010 11:23 AM PST up reply actions 0 recs
Absolutely agree with this suggestion
I’m very confident they’ll bring in the right person.
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 11:34 AM PST up reply actions 0 recs
That was some day Tuesday after that some day Friday.
by gnossos on Jan 15, 2010 8:39 AM PST reply actions 0 recs
Is it kind of fair that people are over rating Chow a bit?
He did bring Carson to prominence and led a high octane offense and yaddi yaddi yah… But when Kiffen was here, he continues that and led USC to new heights as O.C. That ‘05 year was insane. The next year, there was a drop off (Bush, Lendale, Leinart leaving), yet, JDB still had a 3,000+ yard season and I believe kept USC averaging 40 points per game (’06 year).
Are people more overrating Chow in contrast with underrating Kiffin in offensive plays?
by Julio Nievas on Jan 15, 2010 11:02 AM PST reply actions 0 recs
Yet people insist on calling Kiffin and Sark underachievers because JDB had a couple of crap games, one with a broken hand.
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 11:09 AM PST up reply actions 0 recs
A couple of guys made plays and we lost at the last moment. It ha;;ens. The bandwagoners are free to get off now.
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 11:37 AM PST up reply actions 0 recs
There ya go!
¡Fusílenlo, después veriguamos! - Pancho Villa
by Locoweed 1.1 on Jan 15, 2010 11:09 AM PST up reply actions 0 recs
Chow is as good as his talent...go look at his BYU years
There is no question he highly respected but PC scrapped his offense because it was too pass happy…
He wants total control…like a head coach but is not HC material and he can’t recruit…
by Paragon SC on Jan 15, 2010 11:10 AM PST up reply actions 0 recs
Petros says
that PC overruled Sark and Kiff on the 4th and 2 against Texas. I’m telling you, PC really started meddling in the offense in 2006. Wanted to change the style with JDB and no Reggie/Lendale.
the offense should be MUCH better with Kiff and no PC meddling.
I still love you, PC.
by DFWTrojan on Jan 15, 2010 2:10 PM PST reply actions 0 recs

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